Minsheng Launches VISA Olympic Credit Card

2007-12-28

        2008 Olympics is around the corner. Minsheng launches VISA Olympic credit card enthusiastically. On December 28, 2007, China Minsheng Banking Corp. held the VISA Olympic Credit Card Debut of China Minsheng Banking Corp. at the Regent Beijing. At the ceremony themed with “Fly Enthusiasm, Punch the Olympics”, China Minsheng Banking Corp. together with the global partner of International Olympic Committee—VISA International officially launched the classic, gold and platinum three-series Olympic theme credit card across China.
        The People’s Bank of China, CBRC, VISA International, officials from the Organizing Committee for the Beijing Olympic Games (BOCOG), domestic well-known financial medias and dozens of partners of Minsheng Credit Card, about one hundred persons, were present at the ceremony.
　　The VISA Olympic Gold classic card debut by China Minsheng Banking Corp. consists of 6 cards in one set, taking the advantageous competitive sports of China, such as hurdle, shooting, diving, gymnastics, pingpong and badminton, as the major design factors, and black, red, green, yellow and blue as the major tones to fully exhibit the Olympic spirits of unity, friendship, progress, harmony, participation and dream. The five mini cards are unique. Various sports together the upward streamline design fully exhibit the core value of “Higher, Faster, Stronger” of the Olympics. The big card is a dual- currency card of standard size, which integrates the thematic color of mini card perfectly, and interprets the 2008 Olympic value of “one world, one dream” brilliantly.
　　The VISA Olympic platinum credit card launched by Minsheng takes Beijing 2008 Olympic Stadium—Nest stadium as the design factor of the card to fully exhibit the special meaning of 2008 Olympics hosted by China. The honored platinum card is issued limitedly, which makes it have significant commemoratory meaning and collecting meaning.
　　VISA International, as the global partner of past Olympics, has always insisted on its pursue for superior quality as an Olympic sponsor. The VISA Olympic credit card launched by Minsheng tries to bring the more attractive Olympic theme product to China’s credit cards under the persistent strategic guidance of Minsheng credit card “market oriented and innovation first” and by offering the characteristic value-added services with sports and Olympics as the theme.
　　Characteristic service 1: double points on sports day, double surprise
　　Enjoy the favorable treatment of double points when punching VISA Olympic card on each Tuesday. No matter you favor sports, shopping or party, as long as you bring your VISA Olympic credit card on each Tuesday sports consumption day, you can experience the double surprise!
　　Characteristic service 2: present specially authorized gifts, exhibit the splendid
　　Minsheng allocates a special area for the point conversion of VISA Olympic card, and many visa Olympic authorized gifts of limit edition like Fu Wa, which will bring to the enthusiastic Olympics totally!
　　Characteristic service 3: home of VISA Olympic cards, pool dreams
　　Cardholders can login on the website specially for VISA Olympic card to purchase the characteristic commodities of Olympic sponsors’ brands like Panasonic and Legend and enjoy the installment service.
　　Characteristic service 4: specially for Olympic platinum card, sports enthusiasm
　　The visa Olympic platinum card launched by Minsheng brings considerate special body shaping treatment to its cardholders: one-hour free body shaping on each Tuesday, free experience at domestic noted gymnasiums and more favorable sports commodities and services to enjoy the splendid brought by platinum Olympics to the most extent!

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