The Private Bank of Our Bank is Awarded “The Most Favored Brand of Businessmen in 2009”

2009-12-7

On December 1, the 2009 21^st Century Deluxe Report jointly launched by the 21st Century Business Herald, the leading business newspaper in China together with the Bocconi Fashion and Luxury Management Project of Fudan University disclosed its prizes, the private bank of China Minsheng Bank was awarded “the Most Favored Brand of Businessmen in 2009”, the only prize won by private banks.

The private bank of China Minsheng Bank is committed to creating a service model "driven by consulting" and a mechanism tailored to the personal needs of the clients, building a high-end financial service brand image, providing for high net worth clients, their families, and enterprises under their management individual and tailor-made integrated solutions. In order to reflect the tailor-made features of the brand and meet the increasing and special demands of the clients, the private bank of our bank offers not only tailor-made financial products, but also various kinds of high-end private activities for the clients to experience, for example, "The Financial Round Table of the Global CEO Annual Meeting", which allows our clients to have a round table dialogue with Mr. Zhou Xiaochuan, the president of the Central Bank of China, and the Nobel Prize winner Mr. Mundell, and "Dialogue with Economic Giants" salons series, which can help enhance the user experience and dignity through highly individual, authoritative, and private brand activities between top economists and the clients. Moreover, China Minsheng Bank has also held in succession a series of distinguished special activities in a bid to meet the increasing demands of the cilents, for example, the "Art Appreciation Salon".

Driven by the prosperous local economy, Chinese luxury goods market has expanded gradually and  become the second large luxury goods consumption market. There is a continuous occurrence of high-end businessmen group in possession of a large amount of wealth, who play a significant role in the luxury goods consumption. In order to shed light on the consumption features and multiple demands of the group, 2009 21^st Century Deluxe Report was born. The Report aims at analysing the consumption demands and reflecting the purchase interests of Chinese high-end businessmen, thereby promoting the matured consumption concept of local luxuary goods. Several notable medium including Southern Weekly, Money Weekly, City Pictorial, Sina and Netease have jointly organized and participated in the voting of the selection. The prize of “the Most Favored Brand of Businessmen in 2009” is a high recognition of the brand image of the private bank of our bank by the private bank clients.

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