Minsheng Bulletin

Extraordinary Wealth 2009 My Dream of Our Bank is Awarded The Best Innovative Marketing Case Prize in 2009

2009-12-1

Recently, from "The 6^th Marketing Leaders Annual Meeting of the Innovative Marketing Summit in 2009" came a good news that the extraordinary wealth "2009 My Dream" of China Minsheng Bank was honored as "The Best Innovative Marketing Case Prize" due to its comprehensive and innovative marketing promotion.

Chinese innovative marketing summit is an magnificent annual ceremony held by V Marketing, an highly influential and professional media. Since 2004, six summits have been successfully held, making great contributions to accelerating the innovation of ways and models of Chinese corporate marketing. The "2009 Innovative Marketing Summit" is honored as "the most influential and grand gathering in the marketing field" under the theme of "realizing marketing jump by realizing marketing innovation". The summit was attended by a few famous corporate marketing decision makers including Qu jindong, vice president of marketing of Samsung Electronics Greater China, Jin Biao, vice president of Yili Group, as well as a few experts in the marketing field including Ge Jingdong, General Manager of the marketing center of Sina, Shen Haoyu, vice president of business operations of Baidu, Yuan Yue, chairman of the board of directors of Horizon Research Consultancy Group, who made in-depth exchanges and discussion on the innovative marketing in 2009 around the theme of the summit to improve the means and enhance the competitiveness of Chinese corporate marketing. Meanwhile, in order to further drive forward the marketing innovation and reward outstanding enterprises and marketing platforms with excellent performance in marketing, V Marketing published the results of "The Best Innovative Marketing Case in 2009" selection activities, and the extraordinary wealth "2009 My Dream" of China Minsheng Bank stood out among the more than 100 cases with high competitiveness and gained the grand prize thanks to its distinctive contents, creative means and innovative operation of integrated marketing communication concept.

"2009 My Dream", the most influential nation wide social activity with most input and widest coverage since the founding of China Minsheng Bank, started on May 16, 2009 and drew the curtain on September 15 with four months' duration. By means of the three major phases of dreams collection, selection and realization, 200,000 dreams have been collected all over the country, and the dreams of 10 "extraordinary dreamers" have been strictly selected, for whom China Minsheng Bank has provided a fund from 100,000 Yuan to 500,000 Yuan to help fulfilling their grand dreams of assisting their families, participating in public service activities, bringing benefits to the society and contributions to the country. By holding such a large-scale nation-wide activity, China Minsheng Bank is wishing to encourage Chinese people not only to have dreams, but also meticulous plans, courage and willingness for the realization of their dreams, thereby assuming the one's own social responsibility. The activity has boosted the confidence and waken the dreams of Chinese people, and helped more people to realize their dreams, thereby creating bigger social value. Meanwhile, China Minsheng Bank has fully taken advantage of the media source, creatively carried out the integrated marketing promotion, effectively publicized the "2009 My Dream" activity. Through resources replacement, investment, support from cooperators, China Minsheng Bank has fully used the internal resources, coordinated the external forces, integrated superior business, and driven forward the rapid growth of key projects like dream card and business loan pass.

"2009 My Dream" is a deep reflection of enthusiasm of China Minsheng Bank in social service activities and social obligations fulfilling, and also an initial probe into the new marketing model by China Minsheng Bank, which has received a warm community response, largely enhanced the extraordinary wealth brand value of China Minsheng Bank, increased the recognition and raised the reputation of China Minsheng Bank, and set a favorable example and provided a wealth of experience for the development of Chinese marketing industry.

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